Grand Rapids, Michigan

CRM Business Analyst


We are looking for CRM Business Analyst for our client in Grand Rapids, Michigan. This is a 12-month contract position with the possibility of extension. ***Position is HYBRID (Need to be on-site on Tuesdays and Wednesdays) *** We are looking for a CRM Business Analyst to understand and ingest business logic into meaningful connections with the technical and product teams. In this role you will work with our business partners to gather business requirements that will facilitate business case development, improved business processes, application development, and support. Who we need: The CRM Business Analyst’s primary objective is to guide technology solutions by determining the requirements of a project or program and communicating them clearly to stakeholders, facilitators, and partners. In this role, you will gather and document business, functional, and technical requirements, help define scope, and align objectives to the features/functions of the implemented systems. You will work closely with technical resources to gain a deep understanding of technical dependencies and system interactions. Your role will also assist in identifying process improvements and participating in solutions testing to contribute to the overall quality delivery of our solutions.


Success in This Role Looks Like


  • You deliver business requirements, functional specifications, user stories, business process models with limited supervision and oversight.
  • You feel confident facilitating discussions on digital marketing strategy, journey mapping and their underlying technologies.
  • You create solution clarity by asking the right questions.
  • You easily integrate within a cross-disciplinary team while becoming a trusted advisor.
  • You love solving problems. You are both resourceful and intellectually curious.
  • You can negotiate skillfully with the internal team and win concessions without damaging relationships.
  • You are comfortable handling many concurrent projects and tasks, and instinctively re-prioritize often without needing guidance.


What You’ll Do


  • Lead discovery/requirements elaboration sessions via onsite and/or remote sessions in a consultative capacity.
  • Understand, document, and collaboratively reimagine business processes.
  • Document all functional/non-functional business requirements that impact integrations, dependencies, configuration, and development efforts.
  • Develop, maintain, and leverage strong relationships with all key internal and external stakeholders.

Education and Experience:

  • Bachelor’s degree in computer science, business, or related experience.
  • Experience working in technology or in a business analyst type role.
  • Ability to define and develop business cases for email marketing campaigns.
  • Ability to take a topic of higher complexity and break it into topics that are digestible by technical and non-technical stakeholders.
  • Excellent oral, interpersonal, collaboration, and communication skills
  • Proactive & independent – always looking for ways to take initiative and improve existing processes.
  • Working knowledge of customer business processes, practices, and procedures.
  • Ability to partner with customers to define and map business processes and business technology needs.
  • Good problem-solving abilities and strong attention to detail.
  • Good analytical and problem-solving skills.
  • Ability to define and develop business cases for technology innovations.

Company Summary:

Initech Global is a leader in the staffing industry, providing consulting, recruiting, and staffing solutions in the field of information technology. Since 2001, Initech Global has been helping companies around the world accomplish their most critical business objectives through our disciplined client service approach, and our unique talent management model. Both client and talent retention continue to surpass 90% since the company’s inception fifteen years ago, and we’ve been recognized by Inc. 5000ä as one of the fastest-growing private companies in the US for the last two years. Our clients and employees are the key to our success, and people are at the heart of everything we do. We are Initech Global, and we are Powered By Peopleä.

Required Skills:

Business Analysis, Project Management, Jira, Confluence, Agile, CRM, Business Processes, practices and procedures