Grand Rapids, Michigan

Content and Social Media Expert

  • unknown
  • Posted: Apr 8, 2024
  • Job Type: Contract, Contract-W2, Corp-To-Corp
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Description:

We are looking for a Content and Social media expert for our client in Grand Rapids, Michigan. This is a 4-month contract with the possibility of an extension. ***Client prefers hybrid (Tuesday and Wednesday on-site) but can consider remote*** Some of the work will be global and will require night and evening calls. • We’re looking for a content & social media expert to support the Global Content Marketing Team. This role will support global content strategies, social strategies, content productions, go-to-market planning, performance reporting, channel management, and more across social and digital channels. • In this contract role, you will use your content and social media expertise, creativity, and strategic thinking to shape Company’s go-to-market content and social campaigns across Instagram, Facebook YouTube, web, apps, and training channels. • This contract role may also require the ability to direct agencies, internal creative support, and internal community management to produce high performing content.

Responsibilities:

• Develop and Execute Content & Social Media Strategies: Create and implement content and social media strategies aligned with brand objectives, target audience demographics, and industry trends to effectively position Company’s beauty brand in the digital landscape.
• Content Planning, Production, and Execution: Conceptualize, plan, produce, and execute engaging content, including visuals, videos, and copy, tailored to various social media platforms to showcase our products’ benefits, educate consumers, and inspire action.
• Campaign Management: Plan, execute, and optimize social media campaigns and promotions, including product launches, credibility campaigns, education campaigns, to drive traffic, conversions, and support business growth
• Performance Analytics and Reporting: Monitor and analyze key performance metrics, such as engagement rates, reach, conversion rates, and customer sentiment, using social media analytics tools to measure the effectiveness of campaigns and initiatives and inform future strategies.
• Cross-Functional Collaboration: Collaborate with global and local teams across: marketing, social, creative, project management, training, and other stakeholders to understand market-specific needs, gather insights, and align content initiatives with local strategies and objectives.

Education and Experience:

  • Experience leading content marketing social strategies across social and digital, including, campaign creation and strategy, content production, leadership of agency partners, knowledge of overseeing social media community management
    • Demonstrated success in developing and executing content and social media strategies that drive engagement, increase brand visibility, and achieve business objectives.
    • Knowledge of brand identity, voice, and messaging guidelines to ensure consistency and alignment with brand values across all content touchpoints.
    • Experience with social and digital analytics including tracking, reporting, tagging, and understanding of content performance/usage and trends in various social media management platforms
    • Ability to adapt to changing trends, algorithms, and consumer preferences in the digital landscape and continuously innovate content strategies and tactics accordingly.
    • Bachelor’s Degree in Public Relations, Marketing, Communications, Business, or a related field

    Skills to be successful in the role:
    • Skilled with Microsoft 365, especially Outlook, Teams, PowerPoint
    • Excellent communication skills, both written and verbal, and the ability to collaborate effectively with cross-functional teams.
    • Strong project and time management for prioritization, meeting deadlines, and managing multiple projects simultaneously.
    • Demonstrate leadership qualities such as initiative, proactivity, accountability, organization, preparedness.

Company Summary:

Initech Global is a leader in the staffing industry, providing consulting, recruiting, and staffing solutions in the field of information technology. Since 2001, Initech Global has been helping companies around the world accomplish their most critical business objectives through our disciplined client service approach, and our unique talent management model. Both client and talent retention continue to surpass 90% since the company’s inception fifteen years ago, and we’ve been recognized by Inc. 5000ä as one of the fastest-growing private companies in the US for the last two years. Our clients and employees are the key to our success, and people are at the heart of everything we do. We are Initech Global, and we are Powered By Peopleä.

Required Skills:

Content and Social Media, Microsoft 365, Social and digital analytics, content marketing
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